The headline told the story, as good headlines often do. "What Microsoft (Nasdaq: MSFT), Oracle (Nasdaq: ORCL), IBM (NYSE: IBM) and SAP (NYSE: SAP) Don't Tell Customers" identifies, in Gaughan's opinion, the primary strategies or approaches to the market employed by the big four software companies. There's room to quibble with this, but there are also elements of truth. I hope you'll click the link and read the rather short piece; here are the major takeaways:
- Microsoft mainly wants to protect its Windows and Office franchises.
- Oracle products don't really work well together.
- IBM wants to take over your IT strategy.
- SAP confuses customers with pricing.
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